The Sales Page to Product Secret Makes Product Creation Easy

Stumped on product creation?

Have a rough idea bouncing around in your head but not sure what information should be included?

Try this simple method for product ideas, getting through the outline process and final creation.

The way it works is when you have a general product idea in mind you sit down and create the sales letter before you make the actual product. I know you’re thinking this process is backwards from the norm, but I promise you, it’s okay!

This can really work wonders when you’re stuck at the beginning phases of creating a product and can’t find the momentum to get started.

Your sales page will help you flesh out a product as you think of the problems your new item can help solve. It will also act as a very handy product blueprint. Since you haven’t actually made the item, you are free to put in anything you believe will make it an outstanding value to your customers.

Don’t overly stress over the process. Don’t try to make it perfect.. just get things to a point where you can now start fleshing out your info product following the sales letter.

You can use each of your bullet points as topics or chapters to be expanded upon when you do the actual product creation. Remember that you will not be bound by the sales page you make. You can change the features of your product just by modifying the sales page. Your blueprint will then be ready to guide you through step by step till the end.

Here’s another tip:

Get the sales letter up with a subscription form instead of a buy button and send traffic to it from your existing list or through another source such as PPC.

Tell your visitors this particular product is pending release and if they are interested they can subscribe to an early bird alert list. To sweeten the deal offer them a special discount for signing up.

And one more powerful tip:

You may want to make the form extra informative by adding a feedback box where they can leave content ideas. A simple line such as “What information would you like to see included in this product?” can help you further refine the final deal.

If they’re truly interested they will subscribe to the notification list for the product release. If you get no interest then you’ll know not to pursue that particular project.

I wouldn’t suggest you use this for everything you do, but it does have its place. It can give you direction and very valuable feedback when needed.

There may be times when you get a small amount of signups, but not enough to warrant continuing with your idea. If this happens, do not leave those who signed up hanging in the wind. Send them a thank you email and a special gift for their time and feedback. This makes the experience a win-win deal for them and you.

Just Ask These 4 Essential Questions To Find The Best Affiliate Product For You

If you’re just starting out in the internet marketing world, then it’s likely that you’ll turn to affiliate marketing for some quick income. Affiliate marketing is easy to do, once you’ve chosen your product. But from all the offers available, how do you find the best affiliate product for you?

Well, that’s easy too, you just need to answer these four essential questions, to make sure that your affiliate career gets off to a great start!

No.1. Are You Interested In The Product You’re Marketing?

This definitely comes first. Just as when choosing a product to create yourself, you need to pick an affiliate product that you’re interested in or already know about. For example something connected with one of your hobbies or leisure activities, or previous employment.

Having this kind of connection to the affiliate product, will help to bring your personal experience into your promotion and will maintain your own interest when you’re doing your marketing.

You’ll find this of most help if you’re using the regular blogging and article marketing, which is recommended for the best affiliate product promotion. It’s always so much easier to write about something with which you’re familiar, rather than trying to make up a post for something that you don’t know about and have no real interest in. If you do go down that route, you’re likely to find your initial enthusiasm waning quite quickly and your promotional output slipping as well.

No.2. What Is The Commission Rate?

When you’re looking for the best affiliate product, you’re intending to make a profit. That means earning more from sales than you pay out in expenses. So, obviously, the commission rate that’s paid, coupled with the products selling price, is of prime importance.

The way to approach this step to finding the best affiliate product, is to take the subjects that interest you and compare the different affiliate offers in those markets, until you find the higher value products and their commission rates.

Obviously, at any given commission rate, the more expensive the product, the more profit you make. So, generally, the higher value products will be the best bet. However, you’ll also need to assess the product’s saleability as well (No.3.), in order to decide the overall profitability of the product.

This is something to be learnt from experience and a good step right now would be to have a look at the range of offers on ClickBank.com and familiarize yourself with the sales statistics they give for each offer.

No.3. Will The Product Be Saleable?

Here you need to consider the saleability of the product. By that I mean, is it likely to be popular. Is it something that people will want and is it something that your target market will find both affordable and value for money.

These are the key elements that will achieve the product sales, once the prospects have arrived at your site. Another aspect that will make sales easier, is if the product is seen as unique or is easily recognizable to customers, for example by having a brand name or trademark.

Picking a product that has this sort of individuality, will make it easier for you to carry out your search engine optimization and will bring more focused traffic to your site, than will a general product description.

No.4. Is The Product Merchant Well Established?

If you are right at the beginning of your own internet business, the best affiliate product to choose will be one from an established seller. Here you’ll get the benefit of knowing that all the production and commission systems are set up and bug free, and all you need to do is concentrate on making the sales.

Well established merchants will often have good quality sales aids, like ads and banners and sometimes offer affiliate help lines. They’re also more likely to have the benefit of some brand recognition, which will help your own sales and marketing.

So, if you’re ready to start, two of the best known places to take a look at are ClickBank.com and Commission Junction. Take some time and look around these sites to see how they work, what’s on offer and how the commissions are paid.

Then, wherever you choose your product remember to answer these four questions to find the best affiliate offer for you.

The Product Life-Cycle Concept

Because we live and work in a dynamic market situation, managers must accept as the normal state of affairs that all products have a limited life. This fact is commonly expressed in the form of the product life-cycle curve. Products during their existence go through the phases indicated on the curve, as follows:

1. Starting before, sometimes long before, a product reaches the marketplace, there is a development phase. Market research must be undertaken, the product designed, prototypes built, plants laid down. While costs can be very high, income will initially be nil and will probably grow only slowly. Profits are a long way off yet. Many products are slow to ‘catch on’ and this part of the curve typically does not rise steeply.

2. During the growth phase the product reaches general acceptance, and sales increase steeply. Profits mount as development costs are recovered and unit costs decrease with greater volume of production.

3. As the product reaches maturity, initial demand is beginning to be satisfied, competitors may have arrived on the scene, and there will be greater reliance on replacement sales. Sales increase more slowly, and profits come under pressure and may start to decline.

4. When the market is fully saturated, sales will ‘peak off’ and profits decline still further.

5. Finally, sales will go into definite decline and margins come under very severe pressure as it becomes increasingly costly to maintain sales at a reasonable level.

The curve for any particular product may be steeper or flatter, the time-scale may be longer or shorter. Some products seem to go on for a very long time. For this reason the pattern must be applied with care. In addition, we must be careful what we mean by a product in this context: for example, the market for glass has risen steadily over the past 50 years, but within this period the sale of lamp glasses has declined and that of milk bottles has risen steeply (to decline again in some countries in face of competition from waxed cartons or plastic and the change from doorstep delivery to bulk purchase from the supermarket).

Nonetheless the typical pattern stands as a warning that it is dangerous to rely too heavily for too long on one product, so that, as profit from one declines, profit from its successor rises to fill the gap. Ideally this will give a steadily rising profit for the company as a whole, even though some products have entered the ‘decline’ phase of the product life-cycle.

It must be emphasized that the product life-cycle diagram is not a rigid description of exactly how all products always behave. Rather it is an idealized indication of the pattern most products can be expected to follow.

There is nothing fixed about the length of the cycle or the lengths of its various stages. It has been suggested that the length of the cycle is governed by the rate of technical change, the rate of market acceptance and the ease of competitive entry. So, each year numerous new fashion styles are introduced, many of them to last only a few months. At the other extreme, a new aircraft must have many years of life if it is to be commercially worthwhile.

The main importance of the life-cycle concept is to remind us constantly of the three following facts:

1. Products have a limited life;
2. Profit levels are not constant but change throughout a product’s life in a way that is to some extent predictable;
3. Products require a different marketing programme at each stage of their life-cycle.

Implications of the Product Life-cycle

If we have to accept that no product will go on earning profits indefinitely, then we must plan so as to have a whole succession of new products coming ‘through the pipeline’. Peter Drucker has drawn attention to the need to keep all products under review to ensure that not too high a proportion are at the end of their life-cycle. He describes the following six categories:

1. Tomorrow’s breadwinners – new products or today’s breadwinners modified and improved;
2. Today’s breadwinners – the innovations of yesterday;
3. Products capable of becoming net contributors if something drastic is done;
4. Yesterday’s breadwinners – generally products with high volume, but badly fragmented into ‘specials’, small orders and the like;
5. The ‘also raps’ – generally the high hopes of yesterday that, while they did not work out well, nevertheless did not become outright failures;
6. The failures.

Product Elimination

From the product life-cycle concept and Drucker’s analysis of product categories, it follows that all products must be kept under review to assess their present and likely future contribution to profits. A common mistake of marketing management is to keep in the range products that have little or no prospect of contributing to profits. Products are kept in the range until they fade away, meanwhile consuming valuable resources, which could be more profitably utilised elsewhere. These marginal products lower the company’s profitability, and it is essential to control them.

Source: http://en.articlesgratuits.com/the-product-life-cycle-concept-id1560.php

5 Ways to Boost Personal Productivity

Are you always looking for a way to stay sharp, gain an edge and boost your personal productivity? If so you are in the good company of a large percentage of the rest of the population of the planet earth. With so much to do and the list seemingly growing every day we are all looking to increase our personal performance if for nothing more than to just make it to tomorrow.

Increasing productivity starts with getting the most out of what skill sets you already have. With that said here are 5 ways to find the productivity improvement you are looking for by ‘fine tuning’ what you already have.

Start Early

The saying ‘early to bed early to rise makes a man healthy, wealthy and wise’ is something many of us are familiar with and it holds much truth. Starting your day early gives you the opportunity to take advantage of your energy level while at it highest. Both the mind and body tend to wear down throughout the course of a day so it only makes sense to be sure to get the most out of both while they are at their optimal levels.

Develop a Fitness a Routine

Along the lines of increasing personal performance a fit body will possess more stamina and ‘staying’ power allowing you to stay ‘sharper for a longer period of time. It is also a well known fact that exercise supplies more oxygen to the brain allowing it to function more effectively. So here is what you get for exercising, sharper brains on a more fit body, what more could you ask for?

Also adopting a regular exercise routine will help you fall asleep quicker at night so that you can wake up early the next morning

‘List Out’ Your Day

Developing a daily list of priorities will help you maintain your focus on completing those tasks you judge as important. Generally just simply listing out your ‘day in advance’ will automatically help you prioritize the tasks on your list. As your ‘to do’ list is being developed you can make any necessary adjustments as to scheduling or changes in your priorities. This is a great way of ‘scheduling goals’ on a daily basis!

Strengthen Your Strengths

Any strength you may have can almost ALWAYS be improved upon! One of the best ways of increasing productivity is to simply get better at what you are already good at. Besides if you are good at something you usually also enjoy doing it therefore you will not mind spending more time on it to make improvements.

Work on Your Weaknesses

To get better we sometimes need to venture outside our ‘comfort zone’ which means taking on something we are not good at. By dedicating just a small amount of time each day to work on some of our weaknesses we will begin to see improvements in these areas over a short period of time. After a while we will get better and more comfortable with these ‘former weaknesses’ which will make it even easier to spend more time working on them.

If you are driven it is only natural and quite commendable to want to boost your current personal productivity. With an ever growing list of demands, finding ways to increase our personal performance is the best way to tackle these new challenges. Developing new talents and skills is one way to find the productivity improvement necessary to meet these challenges. Another more practical approach to increasing productivity however and possibly even easier is to further develop the skill sets we already have. The 5 ways to do this as discussed above focuses more on ways to strengthen or better utilize any current assets we have. In this way we can build upon that which we already know thereby making us better at that which we already do.